The rise of the college bed party: Parents are spending big bucks to announce their kid's college decision — and small business owners are cashing in

College bed parties typically consist of 20 to 30 school-themed items.

Photo courtesy of Mia Silverman

• College bed parties are a growing trend, with families spending thousands on celebrations.
• The trend became popular during COVID as a substitute for in-person celebrations and has grown.
• BI spoke with various small business owners and consumers about the party trend.

Gone are the days of wearing a college hoodie and snapping a selfie while posing with an acceptance letter.