I help midlevel leaders become senior executives. A 'vanity title' has unlocked promotions and raises for my clients — here's how it works.

Andrea Wasserman.

Courtesy of Andrea Wasserman

• Andrea Wasserman, an executive coach, says using a vanity title can enhance influence and recognition.
• Vanity titles clarify roles better than official titles, aiding internal and external perception.
• She suggests using one to boost your visibility, executive presence, and career mobility.

For professionals climbing the corporate ladder, perception matters. How you present yourself — both internally within your organization and externally to the world ...