How Decision-Making Is Affected by Social Conformity

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The rapid growth of digital technologies in the last quarter-century has multiplied the number and types of possible influences on individual values and opinions. Has the digital era changed the level of social conformity in the population? And how can this be measured?

A 2023 meta-analysis of research on conformity suggests that the level of social conformity from January 2004 to December 2022 has remained the same, despite the explosion of social media....