What does it take to run a celebrity-driven campaign? 

In the world of Philippine politics, a familiar face is probably the biggest foot in the door.

A celebrity brings instant name recall, packed rallies, and a head start in public awareness, which is a crucial initial advantage.

But fame isn’t everything — it can be a double-edged sword.

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The game of fame: Is being a celebrity enough to win a campaign?

As many have learned the hard way, visibility doesn’t always translate to victory...