India’s 'orange economy' making waves to trend on your feeds & shopping carts

Creator Economy in India: India is strategically formalizing its creator economy, recognizing its potential as a structured industry. The government is investing heavily through a $1 billion fund and the establishment of the Indian Institute of Creative Technology. These initiatives aim to boost creator skills, improve content quality, and facilitate global market access, envisioning creators as key drivers of economic growth and global influence.