Air India’s Maharaja Club loyalty program wins top honour at Freddie Awards, 2025

Air India's revamped Maharaja Club loyalty program has been honored with the 'Up and Coming Program of the Year' award for Asia, the Middle East, and Africa at the 2025 Freddie Awards. This recognition, decided by millions of frequent flyers, highlights the airline's successful modernization efforts under the Tata Group, featuring a spend-based system and global accessibility.