Mark Zuckerberg is planning a premium tier and ads for Meta’s AI app

The Meta AI app could soon get a paid tier, similar to the ones offered by rivals like OpenAI, Google, and Microsoft. Meta CEO Mark Zuckerberg described the plan during a Q1 2025 earnings call on Wednesday, saying there’s an opportunity to offer a “premium service for people who want to unlock more compute or additional functionality” in Meta AI.

As part of Meta’s efforts to compete with ChatGPT, the company launched a standalone Meta AI app this week, allowing you to interact with the chatbot and generate images from within the app.