66% of Zillennials Use Their Phones as Bank Branch

A recent report from PYMNTS reveals that zillennials, the demographic cohort straddling the late 20s and early 30s, are a driving force behind the evolution of digital banking, with a unique blend of tech-savviness and reliance on traditional financial institutions.

The study, “Generation Zillennial: Driving Financial Service Innovation,” explores the financial preferences and behaviors of this generation, highlighting their strong inclination towards mobile-first banking and an eagerness for innovative financial features.