'Amul paani mein protein mila chuka hai': Netizen's roast Amul for launching 10g protein kulfi and lassi: Check hilarious memes

Amul has expanded its high-protein product range with offerings like Protein Lassi and Kool Coffee, aiming to address India’s widespread protein deficiency. Its latest launch, a high-protein kulfi, sparked both excitement and a flood of memes across social media. Amid the humour, experts warn that India’s protein intake remains far below recommended levels. Surveys show 73% of urban diets lack sufficient protein, highlighting a serious public health concern that companies like Amul are now tapping into.