An internal Meta planning deck reveals its early strategy for Threads, code-named Project 92

Manuel Orbegozo/REUTERS

• Meta launched its text platform Threads as a stand-alone app in 2023.
• Leading up to its launch, Meta created a deck to detail the app's potential and strategy.
• The deck was used as evidence in the FTC's antitrust lawsuit against Meta.

An internal Meta deck reveals the company's original plans for its text-based platform Threads, and how it would compete with X, formerly Twitter.

The deck was revealed in court this month during...