Brands play it loud but pay it light, leaving music industry in the red

India's music industry faces significant revenue loss, estimated at ₹8,000-10,000 crore annually, due to copyright infringements in branded content on social media. Corporations often neglect royalty payments to music labels and independent artists for using their music in promotional videos. The misconception that social media content is primarily user-generated further exacerbates the issue, leading brands to overlook licensing requirements.