What Is Labubu? How to Buy? The Plush Toys Are Going Viral Across the World!

Labubu is taking over.

There’s a hot new frenzy among collectible toys, and it’s Labubu, a toothy monster that’s causing people to line up overnight everywhere from Bangkok to Chicago.

Created by Hong Kong-born, Netherlands-raised illustrator Kasing Lung, Labubu first appeared in The Monsters picture book series back in 2015. Pop Mart entered into an exclusive license agreement with the illustrator in 2019, and the revenue generated from the first series launch broke the sales record in the art toy category.