Gen Z Resurfaced the Ice Bucket For a New Cause — And It's Going Viral Again
If you were around the Internet in 2014, you probably remember the ice bucket challenge. You know the drill: people dumping water on themselves, posting it online, and tagging their friends to do the same, all for the cause of raising money for ALS research. What you probably didn’t expect was the ice bucket challenge making a comeback 11 years later, thanks to Gen Z’s passion for mental health — and once again, it’s working.
The ice bucket challenge resurfaced at the University of South Carolina...