Only 5 people could see the world’s newest color. Then Stuart Semple bottled it for everyone

Last week, scientists from the University of California, Berkeley, and the University of Washington shocked the internet by announcing they’ve discovered a new color that can be experienced only when firing a laser into your retinas.

Only five people have seen this color, a blue-green shade called “olo.” But over the weekend, artist-provocateur Stuart Semple decided to widen the pool by synthesizing olo into an acrylic paint color he named Yolo.

Ironically, Yolo is a color...