Targeted Ads In Shows About Terminal Cancer? This Might Be Advertising’s Most ‘Black Mirror’ Moment Yet

As an entertainment writer, I am always catching up on new content, and this week, two new releases converged in a very disturbing experience for me as a viewer. As I was watching Michelle William’s new drama, Dying For Sex, on Hulu, which is about a woman diagnosed with terminal breast cancer, I was served multiple ads for a breast cancer medication.

A few days later, I watched the first episode of Black Mirror Season 7, “Common People”, about a woman whose brain is held hostage and...