Will the iPad survive its ‘Mac-over’? I’m afraid it won’t

Macworld

For all the optimism when it launched, it’s pretty clear that Apple doesn’t really know what to do with the iPad these days.

You can’t kill off a product that brings in $8 billion in a good quarter and effortlessly dominates its market, but by the company’s lofty standards, the iPad has never been a true commercial blockbuster and likely never will. It’s also difficult to market a device with two distinct audiences: creative professionals, who are relatively few in number...