Build-A-Bear's CEO understands that adults want cute, fluffy toys too

Sharon Price John is the CEO of Build-A-Bear.

Sharon Price John; Candice Ward/Getty Images

• Build-A-Bear shares are up by a third over the past 12 months, valuing the company at almost $500 million.
• CEO Sharon Price John credits nostalgia and targeted marketing for its sales growth.
• Gen Z and millennials are big drivers of plushie sales, embracing toys for joy and self-expression.

Build-A-Bear's CEO was always drawn to the toy industry, something she credits...