Experimental Whiskey Brand Drops Its Most Straightforward—and Potentially Best—Bourbon Yet

Jefferson’s Bourbon, known for its aging experiments, has just released perhaps the purest expression of its whiskey yet: Jefferson’s Reserve Cask Strength.

Since founding the brand with his father in 1997, Trey Zoeller has always approached the category with an outside-the-box strategy. The brand has made its name with unique cask finished bourbons as well as whiskeys aged in different environments.

“I’ve always taken pride in the fact that we’ve always done more than just distill, age, and bottle,” Zoeller says.