The Bay Area startup behind Shark Tank’s seaweed-based bacon

Fans of “Shark Tank” probably recall the 2022 episode with Umaro Foods, a Berkeley company that makes vegan bacon out of seaweed. Investor Robert Herjavec put a slice of the product in his mouth and promptly spit it out – not into a napkin, just on his plate – with a loud “ugh.”

Beth Zotter, CEO of Umaro, recalls dying on the inside at that moment. “Oh yeah — but I don’t think it showed up in my expression,” she says.

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