Instagram launches ‘Blend’ to share personalized Reels with friends

When it comes to sharing Instagram Reels with friends, the process of three taps to get a Reel from A to B can feel surprisingly tedious. Now, Instagram has addressed that issue with its latest feature: Instagram Blend.

Announced on Thursday, Blend lets users create invite-only, personalized Reels feeds with friends. By tapping a new two-emoji-hugging icon (the Blend icon) within a chat, you can start or accept a Blend. Once active, Instagram will begin recommending Reels for both users in a shared feed, powered by an algorithm.