Union Berlin promise football that puts you to sleep
April 17 – FC Union Berlin’s main sponsor HomeToGo has dreamed up a novel way for supporters to spend more time at their beloved Stadion An der Alten Försterei – by letting them literally spend the night there.
Dubbed “Stadionnächte by HomeToGo,” this unique promotion will allow selected fans to enjoy pitch-side accommodation during two special weekends in May.
The campaign cleverly connects HomeToGo’s core business of vacation rentals with the growing market for football tourism.