Concrete drying live stream becomes unlikely Easter hit

Finland’s Betonilive, a slow-TV broadcast showing concrete drying in real time, has reached more than 270,000 views since launching on 3 April. The stream is expected to reach its conclusion during the Easter holiday as the featured concrete slab nears full dryness.

The project, created by Digita in collaboration with Mitta Oy and Pukki Visuals, airs both online and on Finnish antenna TV channel 38.