Birkin, Lululemon, and TikTok: How China is using the tariff war for luxury goods to go direct from factory to your feed

Chinese factories are turning to TikTok to directly market luxury goods like yoga pants and handbags, claiming they come from the same production lines as top brands. Amid US-China trade tensions and rising tariffs, these viral videos present an opportunity for consumers to bypass retail markups. However, experts warn of counterfeit risks, and brands like Louis Vuitton and Lululemon deny manufacturing in China. As the tariff exemption deadline looms, Chinese manufacturers are pushing to tap into American demand.