Time for an Indian beauty brand to go from East to West: Birla Cosmetics' Ananya Birla

Ananya Birla's Birla Cosmetics aims to capture 5% of India's cosmetics market, leveraging growing nationalism and preference for local brands. Competing with global giants and celebrity-backed labels, the company focuses on quality and affordability. Birla emphasizes the potential for an Indian brand to lead, driven by consumer awareness and evolving demand in India's expanding beauty market.