Apple plans cheaper Vision Pro as tariffs threaten costs

Apple’s Vision Pro ambitions just hit the reset button. Following the lukewarm commercial debut of its $3,500 mixed reality headset in February 2024, the company is retooling its strategy — and it's going cheaper, lighter, and (hopefully) more appealing to the masses.

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According to Bloomberg’s Mark Gurman, Apple is now all in on developing a more affordable version of the Vision Pro.