‘Killing’ the iPhone is reportedly Tim Cook’s top priority

We've been talking about iPhone "killers" from the early years of Apple's best product, but none of those rivals were able to deliver. If anything, several companies that tried to come up with compelling iPhone alternatives ended up exiting the mobile business. BlackBerry, Nokia, Microsoft, and LG are some of the names that will come up immediately in such conversations.

But there's no question that we're nearing the next phase of computing where how we use iPhones might completely change.