‘Trump tariff’ surcharges coming to customer bills

By Spencer Soper and Lily Meier | Bloomberg

Companies are slapping “Trump tariff” surcharges on customers’ bills in a bid to signal where price hikes are coming from, a marketing gimmick that could help some niche brands cash in on the politically charged moment.

Such finger-pointing fees would inevitably alienate some customers, which is why the surcharges aren’t expected to be prominent features of post-tariff shopping. Still, some business owners say it’s better to tell shoppers...