Hollywood Keeps Betting on Books, Games and Manga—Why Familiar Stories Always Win

I’ve always been bewildered about how people in the Jurassic Park/World universe keep returning to these dino-infested destinations despite repeated catastrophes. But that’s consumers for you—they like what they like and won’t be told otherwise. Recently, I examined how audiences vote for their preferences with their wallets, which helps explain the success of film and television based on intellectual property (IP)—comic books, novels, video games, historical events, etc. and including remakes...