Rain, 5 pc price hike to impact AC sales in Apr; industry eyes double-digit growth this season

Despite intermittent rainfall in the south and thunderstorms in the north and east impacting sales, the room air conditioner industry anticipates double-digit growth in the June quarter, driven by forecasts of an intense summer. Manufacturers like Blue Star, Samsung, and Haier are implementing price increases of up to 5% due to rising raw material costs and currency fluctuations.