JCPenney’s Comeback: Shockingly Stylish—and They've Got the Receipts!

Despite closing down eight locations this year, JCPenney is poised for a comeback at just the right time.

As consumers are feeling the pinch when it comes to the downward turn of the economy, the iconic department store believes they can fill a need for stylish fashion with budget shoppers.

Catalyst Brands, the parent company of JCPenney, is targeting those consumers in "unexpected" ways, per Adweek. That means events like the NBA playoffs, Jimmy Kimmel Live!, and "unbranded billboards" around the country with its "Yes...