With tariffs looming, brands are choosing surcharges over sticker shock
With President Trump’s tariffs looming, companies are scrambling to figure out how to adjust their prices—especially now that the pause doesn’t apply to China, which just hit back by raising its tariffs on U.S. goods to a whopping 125%.
Instead of waiting to see how they will hit, some businesses are introducing “tariff surcharges,” alerting customers in letters and adding a tariff price to websites and bills, passing those extra costs to American consumers, according to CBS News. For example...