The Official Ben Johnson Tagline For His 2025 Bears Has Been Revealed

In 2018, then-Chicago Bears head coach Matt Nagy knew he needed a message for the team to embrace. It should be something simple that conveys what it would take to become a championship-caliber team. He eventually settled on two simple words: Be obsessed. If you want to win in this league, you must be obsessed with being the best at everything you do. It certainly had the desired effect. The Bears came out hot that season en route to a 12-4 record and won the division. Seven years later, Ben Johnson knows he’d have to do something similar.