PwC expert explains how your business can survive tariff turmoil without raising prices

Brandon Bell/Getty Images

• President Donald Trump's sweeping tariffs have had American consumers bracing for price increases.
• Kristin Bohl, PwC's tariff lead, told BI that businesses have other options besides raising prices.
• Her advice includes getting tariff refunds, as well as delaying and reducing payments.

Businesses facing President Donald Trump's aggressive tariffs have a key question to answer — do we pass the cost onto customers?

Doing this doesn't solve every problem for businesses and...