‘Coolcations’ surge in popularity as travelers seek escape from summer heat

By Laurie Baratti, TravelPulse

With the massive heat waves we’ve witnessed over the past few summers, both in the U.S. and abroad, it comes as no surprise that travelers appear to be shifting their focus away from traditionally warm European hot spots and turning toward cooler destinations for the summer of 2025.

According to leading travel insurance comparison platform Squaremouth, there has been a notable increase in the popularity of “coolcations” — trips to regions known for their milder climates and outdoor appeal.