This company builds e-bikes in the U.S. But Trump’s tariffs are going to hit it hard—and every other bike brand

Inside a warehouse in Santa Clara, California, a company called Vintage Electric Bikes builds sleek e-bikes with retro styling, customized for each customer’s order.

But like other bike brands, the components it uses come from a global supply chain. “The bicycle industry, there’s just no f***ing way we can survive 100% [made in] America,” says Eddie Johnson, sales director at the company. “It’s not possible.”

That means that tariffs, if they stay in place, will hit the industry hard.