Mattel is quietly backing away from its DEI stance. Will Barbie face a backlash?
During the last Trump presidency, Barbie was firmly at the center of progressive causes.
Back in 2017, the BarbieStyle Instagram feed featured dolls wearing “Love Wins” T-shirts to show their support of marriage equality; some posts even subtly suggested that Barbie was in a same-sex relationship with a brunette called Aimee. Another post featured Barbie wearing a “People Are People” T-shirt designed by Christian Siriano to protest Trump’s immigration ban. That same year, Mattel rolled...