Meghan Markle apologizes after As Ever sales mishap disappoints shoppers

Meghan Markle’s As Ever brand sold out in less than an hour, but some customers’ orders went unfilled due to high demand.

As Ever’s Limited-Edition Wildflower Honey with Honeycomb sold out so quickly, some shoppers who had their purchases confirmed later learned the stock was already gone, and the order couldn’t be filled.

The As Ever team sent an email to customers with an apology from Markle and a promise of not only a refund, but a free gift from the next product launch.

"My goodness, what a whirlwind this week has been!