Digital newspapers increasingly popular among young adults

One in four households in Sweden now pays for access to digital newspapers. Among 20 to 30-year-olds, the proportion is higher. New figures from Mediavision show that 33 percent of young adults had at least one digital daily newspaper subscription during the first quarter of 2025.

The digital subscription rate among young adults has risen from 20 percent in 2020, marking a 40 percent increase over five years.