LOOKS are ten times more important than brains in online dating, a study suggests.
Attractiveness was found to be by far the biggest factor in whether a profile was chosen.
Looks are ten times more important than brains in online dating, a study suggestsHeight, job, personality and even similarity to their partner all trailed well behind.
Researcher Dr Hannes Rosenbusch said there was little point in polishing a write-up — but sexing up the picture was a must.