Justin Bieber Shares Telling Video After Major Announcement

On Thursday, pop superstar Justin Bieber shared a major announcement as he rolled out his new brand "Skylrk." After a series of posts teasing a few products from the new brand, Bieber capped off his announcement with a new video.

Throughout the day on Thursday, Bieber shared posts on social media that revealed more and more about the brand. The first post simply included a circle with the brand's logo in the middle in nine different colorways. Follow-up posts included glimpses of a hoodie, sunglasses, a phone case, and some shoes.