Huge car brand discontinues beloved soft-top sports model after 24 YEARS over ‘underwhelming’ sales

A HUGE car brand has discontinued a beloved soft-top sports model after 24 years due to under performing sales.

The car features a recognisable roadster design with modern technology.

The BMW Z4 featured a kidney grille, inspired by classic race carsreuters

BMW is discontinuing its Z4 Roadster in March 2026.

This comes with the axing of the Toyota Supra models.

Automotive News said: “Production of the BMW Z4 and Toyota Supra models, which share a platform...