Amazon’s ‘headlock’ on Millennials to impact aftermarket
Amazon’s strong appeal to Millennials is set to significantly impact the automotive aftermarket, according to a recently released report, as this generation becomes the largest driver of parts and repair volume.
“Amazon has a headlock on Millennials, who will generate the largest share of light vehicle aftermarket parts and repair volume over the balance of this decade,” according to the report Millennials Rev Amazon Aftermarket Sales by Lang Marketing.
This generation, born between 1981 and the late 1990s...