Heard of whisky tourism? An Indian distillery has made its mark in this growing sector

Paul John's Visitor Center in Goa received the 'Visitor Attraction of the Year' award at the World Whiskey Awards 2025. Visitors can see the whiskey-making process. This center offers guided tours which are now starting in India. The tours teach visitors about whiskey production, flavors, history, and culture. The whiskey tourism market is valued at $19.17 billion.