Understanding the social biome and how everyday communication adds up

Andy Merolla is a professor in the Department of Communication at the University of California, Santa Barbara. Jeffrey Hall is a professor in the Department of Communication Studies and the director of the Relationships and Technology Lab at the University of Kanas.

What’s the big idea?

Individually, most day-to-day interactions may seem trivial, but they add up to an important personal and societal opportunity. We all engage in our own unique ecosystem of everyday communication—our very own social biome.