This ’90s-esque social media site only works for three hours a day

The vibes at seven39 feel distinctly like the internet of the late ‘90s and early 2000s. | Image: The Verge

For the past few weeks, every day at 7:38 PM ET, I get an email titled “seven39 is open again.” From 7:39PM, I have exactly three hours to check out an experimental new social media site before it completely shuts down.

It’s not an empty threat, either. If you visit seven39.com outside of that three-hour window, you’ll be greeted by a red “currently closed” sign. You’ll also get a brief explainer of its mission...