QVC, the original video shopping network, is pivoting to TikTok

QVC’s bringing its always-on home shopping network to a TikTok livestream near you.

The company announced Wednesday that it would host nonstop shopping livestreams on the app, the first of their kind on TikTok in the U.S. and part of a strategic agreement with the video-sharing platform, which is itself facing a critical moment. Its once-delayed ban is looming. But broadcast TV shopping needs to pivot to survive, and QVC sees TikTok as one of the best avenues to do that.

“QVC...