Brits are irritated by ‘chocflation’ – where Easter eggs have shrunk in size yet cost more

BRITS are irritated by ‘chocflation’ – where Easter eggs have shrunk in size yet cost more than ever.

According to a poll of 2,000 adults, 85 per cent believe shrinkflation has affected the size of the chocolate treats – with 68 per cent bothered by the change.

Doug Peters/PinPepA poll found 68 per cent of adults were frustrated at chocolates shrinking in size but increasing in price[/caption]

Half have bought an egg for a loved one – only for the recipient to be underwhelmed by the size of the egg inside the box.