The price of privacy: How your personal data could dictate what you pay 

Let me tell you a story about your data — the data that swirls around your routines, the particles of information kicked up by your internet searches, and even the extremely sensitive data about your most private moments.

Over the years, data brokers and advertising platforms have been collecting this data, dividing it up, packaging it, and selling it to the highest bidder. Most of the time, your data will end up in the hands of people and corporations you’ve probably never even heard of.