No one knows how to define a 'podcast' anymore — and it's becoming a problem
Joe Rogan's popular podcast has both video and audio components.
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- The definition of a "podcast" is evolving, with YouTube videos often considered part of the category.
- This shift complicates the picture for advertisers who want clarity and advanced tracking metrics.
- Industry leaders say they want a unified podcast definition to help ensure future growth.
No one knows precisely how to define what a "podcast" is anymore ...