How marketers are trying to make themselves recession-proof

Moves like swagger: Kraft Heinz's global chief growth officer, Diana Frost, said she wants her marketing team to adopt a sense of pride and swagger in their work.

WFA

• At the World Federation of Advertisers conference, it was clear marketers are under pressure.
• Tariffs, DEI rollbacks, the potential for ad budget cuts — it's a lot.
• But CMOs are a creative bunch. They told me they're hopeful marketing can steer brands through.

"Snafu: Situation normal, all f—d up."

Stephan Loerke...